Atlantic City is on the brink of a transformation that promises to redefine its identity and raise its status as a top place for fun. D-Wayne Prieto of VIVO Investment Partners has unveiled an ambitious $1+ billion plan to reinvent the former Sands/Claridge site into a year-round amusement hub. This visionary project aims to position Atlantic City as an “Amusement City,” shifting the focus from casinos to fun attractions and experiences.
The proposed development includes a 20,000-seat arena for sports and concerts, with plans to attract a minor-league baseball or soccer team. Additionally, a 30,000 sq ft esports arena and a 40,000 sq ft luxury spa and bathhouse will cater to diverse interests. Thrill-seekers can look forward to a high-speed go-kart track and outdoor sports courts for basketball, volleyball, and pickleball. The site will also feature new hotels and homes, including an 800-room hotel tower and 1,500 new apartments. The unique attraction will be a revolutionary outdoor ski slope atop the latest hotel, inspired by Copenhagen’s Copen Hill, allowing visitors to ski right down toward the beach.
Prieto’s vision impressed Mayor Marty Small, who believed it would revitalize that part of Atlantic City and give the city a bold new identity. This initiative aims to establish a dynamic, year-round destination on the East Coast that competes with Las Vegas, rather than merely introducing additional attractions.
What are the implications for tourism in Atlantic City? The solution is evident: improved enjoyment, entertainment, and incentives for visitation. Guests can anticipate exciting new experiences, a wider array of entertainment choices, and extended travel seasons. International travelers and families are noticing Atlantic City as an alternative to crowded beach towns. The added attractions will encourage visitors to stay longer and spend more, benefiting local shops, restaurants, and hotels. According to New Jersey’s development authority, investments like Showboat’s expansion continue attracting residents and visitors and help uplift families throughout the city.
Of course, with so much construction, there may be some growing pains. Roadwork or development noise could pop up, and increased crowds might make popular spots busier. Some long-term skeptics worry that Atlantic City’s focus on non-gambling fun is unproven. But most experts see the changes as overwhelmingly positive. The city’s mix of new and classic entertainment means your Atlantic City trip will be packed with surprises. Whether you come to the casinos, the beach, or the boardwalk games, you’ll find dozens more reasons to visit.
Do you find this projected redevelopment exciting? Does Atlantic City need to do this to be considered a legitimate destination for entertainment? Will you travel to Atlantic City because of this? Kindly post your comments and responses on my blog and social media pages. Let’s talk about how this audacious idea might influence Atlantic City’s future and establish it as a must-see location for everyone.
